Traditional media offer people access to abundance of information. However, none of these traditional media sources are accessible to a person during majority of his or her daily activities. Moreover, none of these sources combine ease of access to the information with the timeliness of the information. As an alternative to existing media, proximity mediaí»s broadcast are both time and place specific, thus the communication is tailored for intended recipient group rather than mass population. It builds simultaneous business to business, business to consumer or government to citizen connections between the senders of the information and their recipients when recipientsí» activities are closely associated to senderí»s services. It has several advantages over different forms of existing media.  

 

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